Reading sparks a lifetime of learning

Reading is a fundamental skill that has a profound impact on our lives, and it begins at an early age. When you read aloud to a child, you open the doors to new worlds, new perspectives and new opportunities to grow. We believe every child deserves to experience the benefits reading brings.

Learning to read is a vital part of learning in general. It triggers brain development, enhances cognitive skills and builds self-confidence. It’s easy to take our ability to read for granted but it didn’t just happen; it took effort, practice and someone who took the time to teach us.